C’est La Fête!
C'est La Fête! was an exclusive soirée hosted in Gramercy Park, NY to celebrate Etat Libre d'Orange, bringing together notable fragrance influencers for a night of bold scents, conversation, and cocktails. Guests got a first look at the upcoming launch Story of Your Life, set against a vibrant, intimate backdrop. Captured imagery from the event was later used in an ad campaign that reflected the lively, upscale energy of the evening, blending the spirit of the brand with the charm of a New York cocktail party.
The ad campaign that followed was a standout hit during the 2024 holiday season, cutting through the noise with its chic, party-ready aesthetic. By spotlighting real moments from the event and the buzz around Story of Your Life, the campaign resonated with both loyal fans and new audiences. What made it even more impactful was the timing; several high-end and luxury brands rolled out similar event-based campaigns, proving not only that we were on-trend with our creative direction, but that we were ahead of the curve in entering Q4 Holiday initiatives.
The result?
Significantly elevated brand visibility and strong engagement. Gift-guide–style landing pages anchored the Awareness and Traffic funnels, directing customers toward their favorite influencer-curated picks. By leaning into authenticity (a key market trend for the year) the campaign proved highly successful, driving a 76% increase in Q4 sales compared to the previous year and beating our yearly sales goal by nearly 10%!
Skills Utilized: Creative Direction, Photography, Videography, Print Media, HTML/Css, Event Management, Influencer Outreach
Programs Utilized: Adobe Premiere Pro, Adobe Photoshop, Meta, TikTok, Pinterest, Shopify, PageFly Landing Page Builder