A Summer with You…
Leading strategy and creative direction, our team chose to spotlight the #MojitoFragrance craze while celebrating the Los Angeles inspiration behind the scent You or Someone Like You. The campaign was designed to capture both the freshness of mojito-inspired notes, mint, citrus, rose, and musk, and the vintage glamour of LA’s timeless aesthetic.
Or Someone Like You

By embracing authenticity and introducing a refreshed brand aesthetic, we developed moodboards and shot list inspiration that leaned chic and refined, departing from ELDO’s traditionally edgier campaigns. Aiding with creative direction remotely from New Jersey, the shoot unfolded seamlessly on a California beach, guided on-site by the photographer, model, and on-site team members.
The result?
Gorgeous imagery that captured the fragrance’s virality, pairing its signature notes with an authentic LA vibe. Both landing pages served as hubs for the fragrance notes and visuals seamlessly conveyed the feeling, mood, and scent with minimal need for added copy. The images spoke for themselves, and the reviews quickly followed. Influencers launched a second wave of #MojitoFragrance videos across TikTok and Instagram, sharing their love for the bestseller. This momentum propelled the fragrance to the #4 spot and drove nearly 6% of total website sales for the year.
Skills Utilized: Creative Direction, Photography, Videography, Print Media, HTML/Css, Influencer Outreach
Programs Utilized: Adobe Premiere Pro, Adobe Photoshop, Meta, TikTok, Pinterest, Shopify, PageFly Landing Page Builder