Times Square Billboards
For the week leading up to Black Friday 2024, I spearheaded a high-impact ad campaign that brought niche fragrance houses Xerjoff, Roja Dove, and Montale Parfums to the heart of Times Square. Showcased on digital rotating billboards, the creative blended bold visuals with refined luxury, capturing the essence of each brand while maximizing pre-holiday exposure in one of the world’s busiest advertising arenas.
The setup featured a two-screen layout that played to each brand’s strengths. The top screen had animated visuals—eye-catching motion and smooth text transitions that kept things lively and engaging. Meanwhile, the bottom screen stayed static with bold imagery and clear branding, giving people a solid visual to remember as they passed by.
Skills Utilized: Creative Direction, Videography
Programs Utilized: Adobe Premiere Pro, Adobe Photoshop