Creative Direction
Directed creative strategy for a diverse portfolio of niche fragrance and beauty brands, ensuring distinct, elevated identities while aligning with marketing goals across campaigns, photoshoots, video, influencer partnerships, digital/print assets, packaging, events, and website content.
Inspiration
Final
Inspiration
Final
By carefully curating inspiration photos, planning composition, and directing lighting and styling in-studio, shot lists and moodboards were brought to life. Sabrina oversaw every aspect of production, from executing the creative vision on set to guiding post-production edits, ensuring each asset aligned with the brand identity.
Inspiration
Final
Inspiration
Final
The result?
Successful execution of visual campaigns for QVC, Sephora, and various indie and department store brands.
Inspiration
Final
Inspiration
Final
Inspiration
Final
Inspiration
Final
Inspiration
Final
Skills Utilized: Creative Direction, Strategy, Research & Development, Photography, Videography, Print Media, HTML/Css, Event Management, Influencer Outreach
Programs Utilized: Panasonic Lumix G85, Adobe Premiere Pro, Adobe Photoshop, Pinterest