Product Photography
Though I had little formal training in photography, I quickly established myself through the development of an already keen eye for composition, lighting, and storytelling.
Responsibilities included:
Developing mood boards and shot lists, sourcing and organizing props, managing studio setup and equipment breakdown, executing lighting and composition, performing pre- and post-production editing, incorporating generative AI enhancements as needed, and completing touch-ups while maintaining brand guidelines and composition.
The result?
High-quality, high-resolution, and high-performing visuals utilized across digital marketing campaigns for brands that previously had little-to-no lifestyle imagery or unusable product-facing imagery. Included in paid advertising, email and SMS initiatives, website banners, landing pages, and product pages, which not only aligned with brand DNA but also highlighted each product’s features through compositional storytelling.
Skills Utilized: Creative Direction, Strategy, Research & Development, Photography, Videography, Print Media, Artificial Intelligence
Programs Utilized: Panasonic Lumix G85, Sony AR7, Adobe Lightroom, Adobe Bridge, Adobe Generative AI, Adobe Photoshop, Adobe Premiere Pro, Pinterest